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With using HoldMyTicket, only ticket buyers have the ability to view your live stream from the comfort of their homes. When it comes to marketing your event, what are some ways you can stand out from the crowd? More importantly, how do you advertise when your marketing budget has been cut? Check out these tips and let’s get to work! 1. Expand Your Audience Live streaming gives your venue and audience an opportunity to expand nationally or even globally! With the power of social media and the internet, you can potentially reach people across the globe to tune into your performances/events. 2. Messenger Tools With HoldMyTicket, you can use our messenger tools which allows you to email past ticket buyers, ticket buyers to certain events, or contact attendees on instructions and updates. Don’t re-create the wheel when you already have hundreds or thousands of people in your network. Our newsletter tool allows you to send custom designed emails through our platform! Our email capture feature pairs with your MailChimp and will automatically update your email lists with ticket buyers and those who have opted into your newsletter. You can create segmented lists per event and contact attendees in seconds if there’s an update to your event. 3. Facebook Events Use Facebook events to reach more people! Add key information of your live stream, your ticket link, co-hosts, and a description of your event. Put the event up a week and a half in advance to give you enough time to get the word around. A good strategy for event marketing on Facebook is to share the event on your feed and add engaging posts in the event at least 3-4 times during that week. As people say they’re interested” or attending”, your event will pop up on that individual’s news feed a few times before the event starts. With the lack of events being created on Facebook, the Facebook algorithm will likely favor your event. 4. Contact Your Local Media Write a press release announcing your event and contact your local media outlets and journalists. Currently, there is a slew of negative news and news outlets are looking for positives in their community and your event is it. Follow up on your press release and start building relationships with journalists and editors. The majority of people are currently following news outlets on social media and now’s the time to get involved to promote your events. 5. Facebook & Instagram Ads We know budgets are tight, but you can do a lot with $100 and a niche audience. You can target your current audience, or your audience and their friends, or upload a list of past ticket buyers. By targeting audiences by demographics and interests, you can reach people who like certain events or genres. Create an ad with a link to purchase tickets or boost your Facebook event. With Facebook and Instagram advertising, you want to make sure you have three different sizes of creative: 1920x1080 on Facebook newsfeed, 1x1 square for Instagram, and 9:16 for Instagram stories. 6. Online Merch Store Support your artists by having the sell merch during your live stream event. Quickly set up an online store on websites like Square , or you can sell merch through your HoldMyTicket event. Build merchandise revenue during the live stream by adding the link to the live chat and Facebook event. So, why do live events? With the current state of isolation, people are turning to live events not only for entertainment but for a type of social connection. With live events, you can have real-time chat conversations with attendees and build a new loyal following. Get started today with HoldMyTicket and start streaming videos and revenue! Read More... HoldMyTicket COVID-19 Update from CEO Dear Valued Partners, As the coronavirus COVID-19 continues to have a great impact on our global communities, HoldMyTicket remains committed to upholding the best interests of our clients and staff. As our staff begins to work remotely, we will still operate during normal business hours and provide the top-of-the-line support and operations we always have. We ask those needing to make ticket orders to plan in advance as there may be delays on shipping out your orders during this time. If you have updates on events being held at your venue, please contact our support team at support@holdmyticket.com and let us know. We are here to serve you and your patrons seven days a week. Our business hours are: Monday - Friday: 9 am - 6 pm (MTD) Saturday - Sunday: 11 am - 6 pm (MTD) You can reach our support team at: Phone: 1-877-466-3404 Email: support@holdmyticket.com We thank you for your ongoing partnership and we’ll have more updates soon. Stay Safe! Wes Edling, CEO Read More... Coronavirus: Best Practices for Venues With the sudden outbreak of coronavirus around the world, people in the US are taking more sanitary measures and avoiding large crowds. Hand sanitizer is flying off the shelves and people are avoiding public places. This will affect the event industry and upcoming shows in the next few months. Being prepared and keeping your patron’s minds at ease is at an all-time high. We know it’s almost impossible for patrons to keep their personal bubbles in most venues, but we’ve created best practices on keeping you prepared and your patrons safe when dealing with the coronavirus. via GIPHY People Are Going to Want Refunds Have a refund policy in place for those who are wanting to avoid the crowds during this period. You do not have to promote this policy by any means or you can share on your event page, but it will create trust in your patrons that you have something in place. As your ticket provider, HoldMyTicket will follow the guidance of your venue’s policies. Don’t Cancel - Go Virtual! Rather than canceling your events, think about transitioning them into a virtual atmosphere. You can live-stream your events on Facebook, Instagram, and multiple other platforms. Prepare a Statement Be prepared for when the media calls or when you have multiple public questions on social media. Discuss your venue’s preventative measures, refund policies, ask those who have symptoms to stay home and remind patrons of the fun and excitement they can still have at your events. tone HoldMyTicket was asked by The Denver Post this week on our coronavirus measures. You can see our statement here . via GIPHY Double Your Cleanliness When it comes to venues, unfortunately, most people do not pair that with being the most sanitary of places. We suggest doubling up your cleaning policies to not only help stop the spread of germs, but to keep your patron’s minds at ease. Do a thorough cleaning of your venue before and after events. Focus on key locations that have the most contact with people, such as doorknobs, armrests, railings, your entire bathroom, merchandise table, etc. Make sure to share with your patrons the extra cleaning measures your venue is taking! People will be more willing to come knowing your venue is taking action. Install Hand Sanitizer Stations People are bulking up on hand sanitizer and it’s getting hard...